The union is asking readers to not shop through Wirecutter during the strike, which is intended to end on Tuesday, spanning some of the peak online shopping days of the year. That enthusiasm for Wirecutter is helping, in his capacity as Wirecutter’s unit chair on the NewsGuild of New York executive committee, to facilitate a strike that is scheduled to begin at 12:01 a.m. Nick, now living in Brooklyn, still has a framed article about the Wirecutter acquisition on the wall of his home office, where he reviews Apple products and accessories for the site. That excitement has resonated for another five years. Nick Guy, Kimber Streams, and Kevin Purdy, three Wirecutter folks in Buffalo, went out that night, all excited, to celebrate. Sad! But shortly, the word got out: The company was being acquired by the New York Times. Usually, in media, that means that you’re all getting fired. On a Sunday that month, Brian Lam, the site’s founder, told everyone to clear their Monday for an all-hands meeting. In October 2016, Wirecutter, a scrappy website that uses journalism to help people make purchases, was five years old. A recent action by the NewsGuild of New York brought together the different labor units of the New York Times.
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